Tis the Season for Shopping

Even for a culture of incessant consumerism and "Black Friday" madness, this news item about a man named Derek De Armond took me by surprise. Reports the New York Times:

Mr. De Armond, 55, set up a tent at 10 a.m. on Nov. 11, more than two weeks before Thanksgiving. He and three teammates, who rotate through the tent to hold their place, are first in a growing line outside a Best Buy in Fort Myers, Fla., that will open its doors at 5 p.m. on Thanksgiving Day.

Advertisement

Two weeks? 

Mr. De Armond is not exactly roughing it, either. He's sort of living in a Best Buy outside a Best Buy. According to the Times,

Mr. De Armond has elevated the usually mundane task of waiting in line into something akin to performance art. This year, his tent has three rooms and is equipped with air-conditioning, a screened porch, a hammock, a 42-inch flat-screen TV, a tiki bar and a fully decorated Christmas tree. “We’ve kind of gone crazy wild with it,” Mr. De Armond said. The only creature comfort lacking is a bathroom — Mr. De Armond still has to shower at home.

One wonders how far this will go. Next year, will it be three weeks? A month? How far will mankind go to get a deal? 

Comments are automatically closed two weeks after an article's initial publication. See our comments policy for more.

Advertisement

Don't miss the best from America

Sign up for our Newsletter to get the Jesuit perspective on news, faith and culture.

The latest from america

A woman religious casts her ballot May 25 in Dublin as Ireland holds a referendum on its law on abortion. Voters went to the polls May 25 to decide whether to liberalize the country's abortion laws. (CNS photo/Alex Fraser, Reuters)
The repeal of Ireland's Eighth Amendment, which guarantees the right to life of the unborn, is passing by a 2-1 margin with most of the votes counted.
Education Secretary Betsy DeVos testifies at a House Committee on Education and the Workforce, Tuesday, May 22, 2018, on Capitol Hill in Washington. (AP Photo/Jacquelyn Martin)
The Secretary of Education stirred up controversy when she said it was up to schools to decide if an undocumented student should be reported to authorities.
J.D. Long-GarcíaMay 25, 2018
Thousands gathered in Dublin May 12 to say "Love Both" and "Vote No" to abortion on demand. They were protesting abortion on demand in the forthcoming referendum May 25. (CNS photo/John McElroy)
“Priests and bishops get verbal abuse by being told, ‘How can you speak for women? You don’t know what it’s like!’”
America StaffMay 25, 2018
The coffin containing the body of St. John XXIII is seen during a ceremony in Vittorio Veneto Square after its arrival in Bergamo, Italy, May 24. The body of the late pope left the Vatican on May 24 to be displayed in his home region until June 10. (CNS photo/Paul Haring)

BERGAMO, Italy (CNS) — Accompanied by Bishop Francesco Beschi of Bergamo and escorted by both Italian and Vatican police officers, the glass coffin containing the body of St. John XXIII left the Vatican early on May 24 for a 370-mile drive to Bergamo.