Loading...
Loading...
Click here if you don’t see subscription options
James Martin, S.J.December 18, 2009

As a companion piece to the Of Many Things this week, here's a briefer (and more business-oriented) op-ed in The Wall Street Journal today called "Merry Marketing," which takes aim at corporations who use and abuse religious themes in their Christmas (sorry, holiday) campaigns.  Happily, it offers the opportunity to comment on those ridiculous Gap ads this year.  Am I the only one that finds their peppy singing a tad, um, aggressive?  Like after they're dancing they're going to clock you? 

And this year the Gap's ads are just plain weird. Their TV commercials feature perky models rapping out the following ditty: "Go Christmas! Go Hannukah! Go Kwanzaa! Go Solstice! You 86 the rules, you do what just feels right. Happy Whatever-you-wannukah, and to all a cheery night!" But the models are clearly wearing sweaters and scarves in bright red, the traditional Christmas color. In other words, the Gap is selective about what gets 86ed. Actual religious beliefs? Those go. Holiday trappings that can move a few sweaters? Those stay.

Read the rest here.

James Martin, SJ

Comments are automatically closed two weeks after an article's initial publication. See our comments policy for more.
Pearce Shea
15 years 7 months ago
Haha, father, thanks. I needed this.
15 years 7 months ago
When I thought you'd exhausted your stock of ''touche'' statements, you kept proving me wrong! That was a clever rant indeed, padre. You're gonna have to keep that for the Best of Jim Martin anthology.
15 years 7 months ago
Just caught your article in the Wall Street Journal. Right on target...and it's something for all of us to think about. It is too easy to get sidetracked during this season of excess. Thanks for the wonderful reminder, Father.
 
 
S Bond
15 years 7 months ago
That Gap ad is odd, but those young people can dance, I'll give them that.
 
These folks have the right idea:
 
http://www.youtube.com/watch?v=eVqqj1v-ZBU
 
A war on Christmas consumerism?  Now THAT I can get behind.

The latest from america

It has been 56 years since humankind went to the moon—but it's still on our minds.
James T. KeaneJuly 22, 2025
Cardinal Pizzaballa and Patriarch Theophilos III gave a press conference after visiting the Holy Family Parish church, which was struck by Israeli forces.
“The definition of desolation is notoriously slippery,” Father James Martin writes. “It is not simply a period of dryness in prayer, which is common to everyone.”
James Martin, S.J.July 22, 2025
I felt two things when Stephen Colbert announced last Thursday that in nine months, CBS would be ending his top-rated “The Late Show with Stephen Colbert.” I felt uncomfortable. And I felt old.
Jake MartinJuly 22, 2025