Mechanical Specifications
for Print Ads
The listed gross rates are for black & white ads. There is a $325 fee for color on any ad regardless of size.
Ad Positioning
- A full page & 1/2 page horizontal ads can be published anywhere in the issue.
- 1/2 page vertical & 1/4 page vertical ads are published before the center spread pages.
- 2/3 page, 1/3 page square, 1/4 horizontal, and 1/6 page vertical
& horizontal ads are
published after the center spread pages.
- Right hand page and far forwarding positioning may be requested but is not guaranteed.
For more information or to make a reservation, please contact Julia Sosa:
ads@americamagazine.org; Ph: (212) 515-0102; fax: (928) 222-2107.
Ad Sizes & RatesThe listed gross rates are for black & white ads. |
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Full Page - $1,262 7 1/8" x 9 1/2" |
2/3 Page - $928 4 5/8" x 9 1/2" |
1/2 Page - $713 Vertical 3 1/2" x 9 1/2" |
1/2 Page - $713 Horizontal 7 1/8" x 4 1/2" |
1/3 Page - $505 Square 4 5/8" x 4 5/8" |
1/3 Page - $505 Vertical 2 1/4" x 9 1/2" |
1/4 Page - $423 Vertical 3 1/2" x 4 5/8" | 
1/4 Page - $423 Horizontal 4 5/8" x 3 1/2" |
1/6 Page - $296 Horizontal 4 5/8" x 2 1/4" |
1/6 Page - $296 Vertical 2 1/4" x 4 5/8" |
Center Spread: $2,562 Back Cover: $1,416 Third Cover: $1,404 |
Copy specifications are provided below. |
Special Costs*not eligible for frequency discounts or agency commission. |
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| * Color - add $325 * Color in Centerspread - $475 |
* Bleed - add 10% | Set-up - $80+ |
Commissions/Discounts |
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| Agency commission: 15% | Cash Discount: 2% net, for payments made within 10 days of the billing date. |
| Frequency Discounts (per year): 3 times - 5%; 6 times - 10%; 12 times - 15%; 24 times - 25% |
Copy Specifications |
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| Ads are accepted in a digital file or camera ready format. Please refer to the appropriate section below for specifications. Please submit a copy of the insertion/purchase order with the ad material or identify the ad materials with the name of the advertiser and/or agency, ad rep and contact information, billing information, scheduled publication date and the size of the ad. | ||
| Bleed Size: 8 3/8" x 10 3/4" | Trim Size: 8 1/8" x 10 1/2" | Live Area: 7 1/8" x 9 1/2" |
Digital Materials |
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| Electronic files are considered ready to
publish ads and should be proofed by the client prior to it being submitted for publication. All live copy matter
must be no closer than 1/4" from the final trim edges. There is an additional $325 color fee if a b&w ad prints up
with color.
Digital files may be sent to Julia Sosa via e-mail, ads@americamagazine.org. Digital files on 100MB Zip disks and CD may be sent to the address listed at the bottom of this page. Please fax (928-222-2107) a printed sample of the ad when submitting the digital file. Please identify the publication date of the ad and include the billing information. |
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| PDF Files | PDF files are preferred. All images (hi-res, 600 DPI) and fonts used in the advertisement must be embedded in the digital file and output to version 1.3. Do not select security settings. |
| TIFF & JPG Files | TIFF & JPG images must be hi-res, 600 DPI. |
Camera Ready |
| On bleed pages, hold all live matter no closer than 1/4" from all edges. Between body copy in headline allow 1/4" on each side (1/2" total). Between letters in headline allow 1/8" on each side (1/4" total). Between words in headline allow 3/16" on each side (3/8" total). |
| Gutter Safety: Between body copy in headline allow 1/4" on each side (1/2" total). Between letters in headline allow 1/8" on each side (1/4" total). Between words in headline allow 3/16" on each side (3/8" total). |
| Proofs: Color proofs should be provided for color ads. Polaroid Polaproof, Kodak Approval, Matchprint contract proofs are preferred. Random color proofs should appear slightly cleaner than the original to allow web press dot gain back to the original. |
Set-Ups |
| Text and artwork for set-up ads can be submitted to Julia Sosa via e-mail, ads@americamagazine.org. Artwork should be provided as a Hi-Res (600 DPI) JPG or TIFF file. Please include a draft of the ad to be set-up. |
| Scanned Materials: All images should be scanned at the least at 600 DPI. |
Inserts |
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| America accepts half-page digest size and full-page size inserts for publication at the center spread or inbetween signatures. A sample insert must accompany the insertion order. Inserts are to be provided and shipped to our printer by the designated due date with a copy of the Shipping Form. The Shipping Form and the printer's address will be provided once we have approved the insert for publication in America. Inserts are not eligible for frequency discounts or agency commission. | ||
| Insert - Full Page Size -$2,704 | Insert - Digest Size - $1,352 | The insert rate is for the binding of the insert only. |
| High folio lap: 3/8" preferred, but min 1/4" acceptable (if fold is accurate) | Jog to Head: need 1/8" head trim allowance |
| HALF PAGE DIGEST SIZE INSERT
(spine of book to face)
WIDTH
LENGTH (head to foot) |
FULL PAGE SIZE INSERT
(spine of book to face)
WIDTH
LENGTH (head to foot) |
Ship all ad materials (except bulk shipment of inserts) to:
Julia Sosa
America Advertising
106 West 56th Street
New York, NY 10019-3803
Ph: (212) 515-0102
Fax: (928) 222-2107
ads@americamagazine.org
America reserves the right to accept or reject any display or classified advertisement and to edit the copy to conform with America's standards.
